The official launch party was held at the Spike Gallery on October 21, 2003.

Billy Name's toast:
"I propose a toast to Steven Watson. Here’s to all the down and dirty work he has been doing for the past several years. He has the right spirit and he knows where it’s at. It's a beautiful book and it’s very authentic and I endorse it."

Taylor Mead, Billy Name & Steven Watson
photo: Joe Flocco 		John Vaccaro
photo: Joe Flocco 		 
Steven Watson
photo: Kevin Kushel 		Ruby Lynn Reyner
photo: Joe Flocco 		 
Taylor Mead, Ultra Violet, Ruby Lynn Reyner & Johnny Guitarist
photo: Joe Flocco 		Billy Name & Mischa Sedgwick
photo: Joe Flocco 		 
Billy and the boys
photo: Joe Flocco 		Ultra Violet, Robert Heide &Billy Name
photo: Joe Flocco 		 
Taylor Mead, Billy Name & Steven Watson
photo: Joe Flocco 		Steven Watson & Billy Name
photo: Joe Flocco